Saudi National Day

Packaging ↓

Peet’s Coffee is a pioneering specialty coffee brand recognized for its commitment to craftsmanship, quality, and authentic coffee culture. Since 1966, the brand has been dedicated to delivering exceptional coffee experiences through a passion for sourcing, roasting, and serving great coffee.

For Saudi National Day 2025, I created a custom illustrated coffee cup sleeve exclusively for Peet’s Coffee Saudi Arabia. The artwork was designed to celebrate the Kingdom’s national spirit and cultural identity, transforming an everyday coffee experience into a meaningful moment of celebration. Inspired by themes of pride, heritage, and unity, the illustration incorporated locally inspired visual elements while staying true to Peet’s distinctive brand character. The result was a unique sleeve design that connected customers with the occasion and reinforced Peet’s commitment to creating memorable brand experiences through thoughtful design.

This illustration celebrates Saudi heritage through the portrayal of a traditional Saudi figure enjoying a cup of Peet’s Coffee. Surrounded by cultural motifs, palm trees, and the iconic Saudi National Day slogan, the artwork reflects the values of pride, generosity, and belonging that define the Kingdom. Created for a limited-edition Peet’s Coffee sleeve, the design captures the spirit of the celebration while connecting local culture with everyday coffee rituals.

This illustration highlights the role of community, culture, and shared experiences in Saudi society. Featuring a modern Saudi woman enjoying her coffee alongside traditional patterns and symbolic motifs, the artwork reflects a balance between heritage and contemporary life. Created for Peet’s Coffee’s Saudi National Day sleeve, the design celebrates the people and traditions that shape the Kingdom’s identity while reinforcing the warmth and connection found in everyday coffee moments.

Shajan Alchehabe 

©2026