Traditional Crafts & Industries Festival

Event Branding & Experiential Design ↓

Traditional Crafts & Industries Festival, Held in Al Ain, Abu Dhabi, the Traditional Crafts & Industries Festival celebrates the rich heritage, craftsmanship, and cultural traditions of the UAE. The festival brings together artisans, storytellers, performers, and local producers to showcase traditional crafts, folk arts, heritage experiences, and authentic Emirati products. Through interactive demonstrations, cultural performances, heritage markets, and culinary experiences, the event offers visitors an immersive journey into the traditions that have shaped Emirati identity across generations.

As part of the creative team, I contributed to the development and execution of the festival’s visual communication and event branding materials. My work included designing a wide range of digital and print assets to support the visitor experience and ensure a cohesive visual presence across all touchpoints. Deliverables included event branding applications, key visual adaptations, exhibition and venue graphics, signage and wayfinding systems, brochures, posters, roll-ups, digital screens, social media assets, presentations, visitor information materials, and other promotional collateral.

Shajan Alchehabe 

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