ETHEREAL

Luxury Real Estate Brand

Strategy & Identity ↓
  

ETHEREAL, Luxury Real Estate Brand Strategy & Identity
Ethereal is a conceptual luxury real estate developer created to redefine premium living in the UAE through architecture, technology, and nature. Developed as a strategic brand concept, the project explores how a new developer could establish a distinctive market position by combining experiential design, AI-powered smart living, and sustainable luxury.

As Creative Lead, I led the project from research to execution, developing the brand strategy, market positioning, creative direction, visual identity, messaging, and overall brand concept. My role included competitor analysis, defining the brand's positioning and tone of voice, creating the identity system, and shaping a cohesive vision that translates the brand's philosophy into a compelling luxury experience.

 

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Shajan Alchehabe 

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