All in the Details

campaign ↓

All in the Details campaign was developed to showcase FitnGlam’s commitment to creating a luxurious and detail-oriented fitness experience. 

For the ‘All in the Details’ campaign, I was involved in the entire creative and production process, starting from the storyboard phase to the final execution. The campaign required a meticulous approach to storytelling, ensuring every detail aligned with the brand’s visual identity and messaging.

At the storyboard level, I developed the initial concepts, defining the key visual moments and sequencing them to craft a compelling narrative. This phase involved sketching frames, mapping out camera angles, and planning the visual flow to ensure seamless storytelling.

Moving into the production brief, I outlined the creative direction, including cinematography style, lighting, set design, and talent selection. I collaborated with videographers, stylists, and production teams to ensure that every aspect of the shoot aligned with the campaign’s vision.

The final videos were crafted with high-end cinematography, scripted direction, and detailed editing, ensuring a polished outcome that resonated with the audience.

This video highlights the seamless connection between art and fitness. The artist is captivated by the murals inside FitnGlam, evoking the sensation of being within a living canvas. It perfectly captures the campaign’s essence—showing how every detail at FitnGlam is designed to inspire, blending luxury and creativity for a truly immersive fitness experience.

The model’s journey through FitnGlam feels like walking the red carpet. The FitnGlam team ensures she shines, providing her with a top-tier experience where every detail is designed to make her feel special. From the premium facilities to personalized care, the video highlights how FitnGlam is dedicated to making every member feel like a star in an exclusive, luxurious setting.

The video highlights how FitnGlam’s attention to even the smallest elements makes it the ultimate fitness destination for those who care about quality and elegance. Just as the fashion designer values perfection in her work, she admires FitnGlam for its dedication to detail in every aspect of the fitness experience.

ALL
IN THE
DETAILS

Under the concept of All in the Details, I carefully structured a visual language to guide every aspect of the campaign.

I selected a cohesive color palette that provided clear direction to the photographer and videographer, enabling them to capture the luxurious and elegant atmosphere effectively.

I ensured that every detail—from styling to the final footage—aligned with the campaign’s focus on precision and quality, reinforcing its core message throughout all visuals.

Shajan Alchehabe 

©2024