Shajan Alchehabe

Creative Manager & Art Director

All in the Details

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The All in the Details campaign was developed to showcase FitnGlam’s commitment to creating a luxurious and detail-oriented fitness experience.

It was crafted to attract women who appreciate precision and personalized service by highlighting the premium amenities and elegant atmosphere.

The campaign responds to the demand for a more refined fitness environment, emphasizing how FitnGlam focuses on every detail to provide an exceptional experience.

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This video highlights the seamless connection between art and fitness. The artist is captivated by the murals inside FitnGlam, evoking the sensation of being within a living canvas. It perfectly captures the campaign’s essence—showing how every detail at FitnGlam is designed to inspire, blending luxury and creativity for a truly immersive fitness experience.

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The model’s journey through FitnGlam feels like walking the red carpet. The FitnGlam team ensures she shines, providing her with a top-tier experience where every detail is designed to make her feel special. From the premium facilities to personalized care, the video highlights how FitnGlam is dedicated to making every member feel like a star in an exclusive, luxurious setting.

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The video highlights how FitnGlam’s attention to even the smallest elements makes it the ultimate fitness destination for those who care about quality and elegance. Just as the fashion designer values perfection in her work, she admires FitnGlam for its dedication to detail in every aspect of the fitness experience.

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ALL
IN THE
DETAILS

Under the concept of All in the Details, a carefully structured visual language was developed to guide every aspect of the campaign.

The chosen color palette was designed to ensure cohesion across all visuals, giving the photographer and videographer clear direction for capturing the luxurious and elegant atmosphere.

This approach ensured that every detail, from styling to the final footage, reinforced the campaign’s focus on precision and quality.

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Shajan Alchehabe 

©2024