Shajan Alchehabe

Creative Manager & Art Director

FitnGlam

Brand Identity ↓

Women's fitness is redefined by FitnGlam through a blend of wellness and luxury. A new brand strategy, identity, and visual language were crafted to embody the essence of empowerment and elegance.

The result is a dynamic and modern brand that is seamlessly adapted across various platforms, showcasing a fresh approach to fitness and lifestyle.

This new identity is designed to reflect a harmonious balance between strength and sophistication, inviting women to reimagine their wellness journey in a space created specifically for them.

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Brand Vision
The brand was crafted to embody luxury, vitality, and transformation. We focused on creating a space where women could not only focus on their physical health but also feel glamorous and empowered through every interaction with the brand.

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BLACK             PANTONE: BLACK C

                         CMYK: 91, 79, 62, 97

                         RGB: 0, 0, 0

                         HEX: 00 00 00 

MISTY            PANTONE: 3 C

                       CMYK: 0, 0, 0, 18

                       RGB: 209, 209, 209

                       HEX: D1D1D1

WHITE          PANTONE: 663 C

                      CMYK: 0, 0, 0, 0

                      RGB: 255, 255, 255

                      HEX: FFFFFF

PINK GLO     PANTONE: 214 C

                       CMYK: 0, 91, 0, 0

                       RGB: 255, 2, 146

                       HEX: FF0292

GOLDEN         PANTONE: 451 C

OLIVE              CMYK:35, 31, 59, 14

                       RGB:163, 150, 108

                       HEX: A3966C

Visual Identity
The visual identity of FitnGlam reflects a modern, high-end aesthetic that combines sleek design elements with bold, feminine energy. The color palette was carefully selected to evoke a sense of sophistication and power, balancing cool tones with vibrant accents that energize the brand’s touchpoints.

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Shajan Alchehabe 

©2024