FitnGlam
Brand Identity ↓
Women's fitness is redefined by FitnGlam through a blend of wellness and luxury. A new brand strategy, identity, and visual language were crafted to embody the essence of empowerment and elegance.
The result is a dynamic and modern brand that is seamlessly adapted across various platforms, showcasing a fresh approach to fitness and lifestyle.
This new identity is designed to reflect a harmonious balance between strength and sophistication, inviting women to reimagine their wellness journey in a space created specifically for them.
Brand Vision
The brand was crafted to embody luxury, vitality, and transformation. We focused on creating a space where women could not only focus on their physical health but also feel glamorous and empowered through every interaction with the brand.
BLACK PANTONE: BLACK C
CMYK: 91, 79, 62, 97
RGB: 0, 0, 0
HEX: 00 00 00
MISTY PANTONE: 3 C
CMYK: 0, 0, 0, 18
RGB: 209, 209, 209
HEX: D1D1D1
WHITE PANTONE: 663 C
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: FFFFFF
PINK GLO PANTONE: 214 C
CMYK: 0, 91, 0, 0
RGB: 255, 2, 146
HEX: FF0292
GOLDEN PANTONE: 451 C
OLIVE CMYK:35, 31, 59, 14
RGB:163, 150, 108
HEX: A3966C
Visual Identity
The visual identity of FitnGlam reflects a modern, high-end aesthetic that combines sleek design elements with bold, feminine energy. The color palette was carefully selected to evoke a sense of sophistication and power, balancing cool tones with vibrant accents that energize the brand’s touchpoints.
Shajan Alchehabe
©2024