Mental Health Awareness
Campaign ↓
BRIEF
Mental Health Awareness Month campaign. This initiative focuses on promoting the mind-body connection and highlighting the benefits of exercise for mental well-being.
VALUE
This campaign empowers members through exercise, fostering a supportive community for holistic well-being.
GOAL
The campaign focuses on a three-pronged approach: igniting awareness about the importance of mental health, illuminating the power of exercise for emotional well-being, and establishing our gym as a supportive environment that promotes holistic fitness. By encouraging members to prioritize their mental health through movement, we aim to empower individuals and foster a thriving community.
Execution
The campaign was brought to life through a diverse array of printed and digital materials, ensuring that the message resonated effectively with the target audience.
The primary visual of the campaign was designed to be unique and eye-catching. A blurred effect was incorporated to symbolize the 'foggy vision' or disorientation often associated with mental illness. The goal was to imbue this visual with themes of positivity, emotion, and a diverse range of thoughts and feelings.
Blush Petal
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Serene Sage
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Mint Whisper
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Forest Emerald
#2d5450
Black
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Moonlit Snow
#f7f7f7
Digital Campaign
Social Media
Posted stories highlighted the connection between exercise and mental health. The text consisted of quotes from notable female athletes and influencers in their respective fields. By including their quotes, they shared personal experiences about how exercise had positively impacted their mental health, making the content more genuine and resonating better with the audience.
In-Gym Floor Campaign
Signage
Displayed posters with motivational quotes about the mind-body connection.
Classes
Offered specialized classes focused on mental health – yoga for stress relief, meditation for anxiety, mindfulness walks.
Events
Hosted a "Mental Health & Fitness Panel Discussion" with local experts.
Shajan Alchehabe
©2024