Saudi National Day

Packaging ↓

Peet’s Coffee is a pioneering specialty coffee brand recognized for its commitment to craftsmanship, quality, and authentic coffee culture. Since 1966, the brand has been dedicated to delivering exceptional coffee experiences through a passion for sourcing, roasting, and serving great coffee.

For Saudi National Day 2025, I created a custom illustrated coffee cup sleeve exclusively for Peet’s Coffee Saudi Arabia. The artwork was designed to celebrate the Kingdom’s national spirit and cultural identity, transforming an everyday coffee experience into a meaningful moment of celebration. Inspired by themes of pride, heritage, and unity, the illustration incorporated locally inspired visual elements while staying true to Peet’s distinctive brand character. The result was a unique sleeve design that connected customers with the occasion and reinforced Peet’s commitment to creating memorable brand experiences through thoughtful design.

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Shajan Alchehabe 

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