Vanilla Cupcake,

Campaign ↓

Americana Foods is one of the largest FMCG companies in the Middle East and North Africa (MENA) region.

For the launch of Zero Sugar Vanilla Cupcake, I created the campaign Key Visual (KV), establishing the creative direction for the product launch. The KV was then rolled out across a complete suite of retail POS materials, creating a consistent and engaging in-store brand experience across multiple shopper touchpoints.

Shajan Alchehabe 

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