Peet's Coffee

UAE Eid Al Etihad Illustrations↓

Peet’s Coffee is a pioneering specialty coffee brand recognized for its commitment to craftsmanship, quality, and authentic coffee culture. Since 1966, the brand has been dedicated to delivering exceptional coffee experiences through a passion for sourcing, roasting, and serving great coffee.

For the UAE Eid Al Etihad 2025 celebration, I created a series of custom illustrations exclusively for Peet’s Coffee UAE. The artwork was developed to help customers celebrate the occasion through a unique collection of coffee cup sleeves, takeaway bags, and sticker designs. Inspired by the spirit of unity, pride, and community that defines Eid Al Etihad, the illustrations blended festive local elements with Peet’s distinctive brand character, creating an engaging and memorable customer experience across multiple packaging touchpoints.

This collection of six custom illustrated stickers was created for Peet’s Coffee UAE as part of the UAE Eid Al Etihad 2025 celebration. Each illustration was designed to capture a unique aspect of Emirati culture while incorporating elements of Peet’s coffee heritage. Featuring national colors, traditional patterns, coffee-inspired visuals, falcons, henna art, and locally inspired details, the sticker series was developed to create a playful and memorable customer experience. The collectible designs added a festive touch to the campaign while strengthening the connection between the brand and the local community.

This custom tote bag illustration was created for Peet’s Coffee UAE as part of the UAE Eid Al Etihad 2025 celebration.

The artwork features a stylized Emirati woman surrounded by coffee plant elements, blending themes of heritage, craftsmanship, and coffee culture into a single visual narrative. Inspired by the rich traditions of the UAE and Peet’s passion for quality coffee, the illustration transforms the bag into a collectible piece that extends the brand experience beyond the coffee cup while creating a meaningful connection with customers during the national celebration.

Shajan Alchehabe 

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