Saudi Tourism Authority (STA) 

Event ↓

STA Data Day & Data Privacy Day 2025–2026

For the Saudi Tourism Authority (STA), I developed the creative direction, Key Visuals (KV), and a complete suite of event branding assets for two major internal initiatives: Data Day and Data Privacy Day. Hosted at STA Headquarters in Riyadh and attended by more than 600 employees, leaders, and specialists, both events were designed to strengthen organizational awareness around data governance, compliance, and digital responsibility.

The visual identity for Data Day focused on empowering employees through data-driven culture, governance, and innovation, while Data Privacy Day centered on privacy protection, compliance, and secure data practices. My role covered the creation of the master Key Visual, event branding system, pavilion graphics, brochures, posters, roll-ups, digital screens, badges, presentations, and supporting communication materials. The creative approach balanced strategic messaging with engaging visual storytelling, helping transform complex data concepts into accessible and memorable event experiences.

Giveaway Collection
As part of the event experience, I developed a comprehensive collection of branded giveaways tailored to different audience segments, including both general attendees and VIP guests. The merchandise program was designed to extend the event identity beyond the venue, transforming the visual concept into a range of functional and memorable keepsakes.

For general visitors, the collection included a variety of practical branded items such as tote bags, notebooks, water bottles, caps, scarves, keychains, pins, and packaged gifts. For VIP guests, I created a premium gifting experience featuring curated executive gift sets, collectible souvenirs, luxury stationery, cultural keepsakes, and bespoke presentation packaging. 

Shajan Alchehabe 

©2026